Pearson eText for Principles of Microeconomics -- Access Card

An introduction to the functioning of the economy and the power and breadth of economics.
Principles of Microeconomics gives you a basic understanding of how market economies function. With the latest research and added exercises, you'll begin to learn the art and science of economic thinking and start to look at some policy, and even personal decisions, in a different way.

For one-semester courses in the principles of microeconomics.

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Karl E. Case, who passed away in July, 2016, was a Professor of Economics Emeritus at Wellesley College where he taught for 34 years, serving several tours of duty as Department Chair. He was a Senior Fellow at the Joint Center for Housing Studies at Harvard University and a founding partner in the real estate research firm of Fiserv Case Shiller Weiss, which produces the S&P Case-Shiller Index of home prices. He served as a member of the Index Advisory Committee of Standard and Poor’s, and on the Academic Advisory Board of the Federal Reserve Bank of Boston.

Professor Case received his BA from Miami University in 1968, spent three years on active duty in the Army, and received his PhD in Economics from Harvard University in 1976.

Professor Case’s research was in the areas of real estate, housing, and public finance. He authored or coauthored five books, including Principles of Economics, Economics and Tax Policy, and Property Taxation: The Need for Reform, and published numerous articles in professional journals, focused on real estate markets and prices.

Chip, as he was known to his many friends and colleagues, contributed to this textbook throughout its many editions.  In his honor and with respect for his substantial contributions to the text and the discipline of economics, his co-authors plan to keep his name on the text for all future editions.

Ray C. Fair is Professor of Economics at Yale University. He is a member of the Cowles Foundation at Yale and a Fellow of the Econometric Society. He received a BA in Economics from Fresno State College in 1964 and a PhD in Economics from MIT in 1968. He taught at Princeton University from 1968 to 1974.  Professor Fair has taught introductory and intermediate macroeconomics at Yale since 1974. He has also taught graduate courses in macroeconomic theory and macroeconometrics.

Professor Fair’s research has primarily been in the areas of macroeconomics and econometrics, with particular emphasis on macroeconometric model building. He has also done work in the areas of finance, voting behavior, and aging in sports. His publications include Specification, Estimation, and Analysis of Macroeconometric Models (Harvard Press, 1984); Testing Macroeconometric Models (Harvard Press, 1994); Estimating How the Macroeconomy Works (Harvard Press, 2004), and Predicting Presidential Elections and Other Things (Stanford University Press, 2012).

Professor Fair’s US and multicountry models are available for use at http://fairmodel.econ.yale.edu, free of charge. Many teachers have found that having students work with the US model on the internet is a useful complement to an introductory macroeconomics course.

Sharon M. Oster is the Frederic Wolfe Professor of Economics and Management and former Dean of the Yale School of Management. Professor Oster joined Case and Fair as a coauthor in the 9th Edition of this book. Professor Oster has a BA in Economics from Hofstra University and a PhD in Economics from Harvard University.

Professor Oster’s research is in the area of industrial organization. She has worked on problems of diffusion of innovation in a number of different industries, on the effect of regulations on business, and on competitive strategy. She has published a number of articles in these areas and is the author of several books, including Modern Competitive Analysis and The Strategic Management of Nonprofits.

Prior to joining the School of Management at Yale, Professor Oster taught for a number of years in Yale’s Department of Economics. In the department, Professor Oster taught introductory and intermediate microeconomics to undergraduates as well as several graduate courses in industrial organization. Since 1982, Professor Oster has taught primarily in the Management School, where she teaches the core microeconomics class for MBA students and a course in the area of competitive strategy. Professor Oster also consults widely for businesses and nonprofit organizations and has served on the boards of several publicly traded companies and nonprofit organizations.

PART I: INTRODUCTION TO ECONOMICS

1. The Scope and Method of Economics

2. The Economic Problem: Scarcity and Choice

3. Demand, Supply, and Market Equilibrium

4. Demand and Supply Applications

5. Elasticity

PART II: THE MARKET SYSTEM

6. Household Behavior and Consumer Choice

7. The Production Process: The Behavior of Profit-Maximizing Firms

8. Short-Run Costs and Output Decisions

9. Long-Run Costs and Output Decisions

10. Input Demand: The Labor and Land Markets

11. Input Demand: The Capital Market and the Investment Decision

12. General Equilibrium and the Efficiency of Perfect Competition

PART III: MARKET IMPERFECTIONS AND THE ROLE OF GOVERNMENT

13. Monopoly and Antitrust Policy

14. Oligopoly

15. Monopolistic Competition

16. Externalities, Public Goods, and Common Resources

17. Uncertainty and Asymmetric Information

18. Income Distribution and Poverty

19. Public Finance: The Economics of Taxation

PART IV: THE WORLD ECONOMY

20. International Trade, Comparative Advantage, and Protectionism

21. Economic Growth in Developing Economies

PART V: METHODOLOGY

22. Critical Thinking about Research

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