Permission to Change Winning The War Between Life & Business

"Permission to Change" is a guide on how to build a business that can withstand anything life throws at it. Learn to make a resilient business, you must create an organization strong enough to survive swings in the market or the economy and empower the founders and owners to continue with the business no matter what happens personally. This book provides a checklist of what you need to do to build yourself and your business into resilient entities and achieve your goals.

Bill Kruse is from the soils of the Midwest, where he learned early that growth takes patience, planning, and deep-rooted intention. He began as a farmer, but he traded tractors for tax code when he built a career helping others design lives and businesses that endure beyond them. With decades of experience at KPMG, Ernst & Young, and leading his own firm called HKA CPAs & Advisors, Bill combines the discipline of a CPA with the heart of a builder and the vision of a strategist.

His work through Legacy Architect, LLC helps business owners, families, and entrepreneurs prepare for life's most critical transitions, including business exits, acquisitions, estate planning, and generational handoffs. His philosophy is simple yet powerful: legacy isn't something you leave. It's something you live—on purpose, with a plan.