Professional Practice for Interior Designers, 5th Edition
, by Christine Piotrowski- ISBN: 9781118090794 | 1118090799
- Cover: Cloth
- Copyright: 8/26/2013
This updated edition of the most comprehensive business guide for designers covers the interior design profession in a clear and well-organized style. From establishing a practice to managing a project, the reader progresses through all aspects of the business, whether in a small or large firm. The new edition includes additional information on ethics, as well as a companion website containing sample forms and other resources. This book is recommended by the NCIDQ as preparation for their professional registration examination.
CHRISTINE M. PIOTROWSKI, FASID, IIDA, currently based in Phoenix, Arizona, provides consulting services to interior designers on business practices. She is a former professor of interior design at Northern Arizona University and has more than twenty-five years of commercial and residential design experience. She has won the ASID/Polsky Prize twice and received honorable mention once. Her books include Becoming an Interior Designer, Designing Commercial Interiors, and Problem Solving and Critical Thinking for Designers.
Acknowledgments
1. Interior Design as a Profession
Why Study Professional Practice?
Defining the Profession
What is a Profession?
Professional Responsibility in a Changing World
Historical Overview
Interior Design Divisions
Interior Design Value
The Business of Interior Design
Terms
What Would You Do?
2. Professional Advancement
Educational Preparation
Internships
Lifelong Learning
NCIDQ Examination
Licensing and Registration
Professional Associations
Social Responsibility
Terms
What Would You Do?
3. Ethics and Professional Conduct
Ethical Standards
Ethics in the Business Environment
Professional Conduct
Disciplinary Procedures
Terms
What Would You Do?
4. Legal Responsibilities
The Legal Environment of Interior Design Practice
Criminal Versus Tort Law
Negligence
Intentional Torts
Intellectual Property—Copyright
Code Compliance
Terms
What Would You Do?
5. Where Do Designers Work?
How Do Designers Work?
Global Design Work
Types of Work Environments
Expectations
Terms
What Would You Do?
6. Project Compensation and Design Fees
Calculating the Billing Rate
Which Compensation Method?
Estimating Design Fees
Indirect Job Costs
Methods for Setting Design Fees
Terms
What Would You Do
7. Preparing Design Contracts
Definition and Basic Elements of a Contract
Letter of Agreement or Contract?
Proposals Versus Contracts
Form of the Contract and the Statute of Frauds
Developing the Design Contract
Content Formalities
Interior Design Contracts: Content and Form
Performance and Breach
Termination by Agreement
Avoiding Contract Disputes
Terms
What Would You Do?
8. Product Pricing
Catalog Pricing
Pricing Terms
Discounts
Selling Prices
Deposits, Down Payments and Retainers
Freight and FOB
Delivery and Installation Charges
Sales and Use Taxes
Terms
What Would You Do?
9. The Selling of Goods: The Uniform Commercial Code and Warranties
Historic Overview of UCC
UCC Definitions
The Buyer’ Rights and Obligations
The Seller’s Rights and Obligations
Statute of Frauds
The Sales Contract
Electronic Agreements and Signatures
Sales on Approval
Title
Risk
Warranties and Product Liability
Terms
What Would You Do?
10. Trade Sources
Manufacturers
Sales Representatives
Marts, Showrooms, and Market Centers
Local Showrooms
Retail Specialty Stores
Manufacturer’s Dealers
Internet Sourcing
Tradespeople and Craftspeople
Construction Contractors
Selecting Trade Sources
Terms
What Would You Do?
11. The Project Management Process
What is Project Management?
The Role of Designer/Specifier
Bringing Value to Clients Through Design
Phases of an Interior Design Project
Project Delivery Methods
Stakeholders
Selecting Project Teams
Plan Review Boards
Project Schedules
Project Budgeting
Managing and Recording Your Time
Project Files or Job Books
Building Information Modeling (BIM)
Value Engineering
Terms
What Would You Do?
12. Contract Documents and Specifications
Contract Documents
Specifications
Specifications Organization
Sustainable Product Specifications
Construction Agreement
Competitive Bidding
Modifications
Submittals
Terms
What Would You Do?
13. Contract Administration: Construction and Order Processing
Contract Administration: Construction
Contract Administration: Procurement and Order Processing
Shipping and Freight
Expediting
Terms
What Would You Do?
14. Contract Administration: Delivery and Project Closeout
Delivery and Installation
Project Closeout
Postoccupancy and Follow-Up
Terms
What Would You Do?
15. Creating and Managing an Interior Design Practice
Understanding Motivations and Risks of Business Ownership
Advantages and Disadvantages of Business Ownership
Functions of Management
Management Styles
Working Alone
The Stages of a Business
Buying an Existing Business
Terms
What Would You Do?
16. Advice and Counsel
Attorney
Accountant
Banker
Sources of Capital
Establishing Business Credit
Insurance
Technical Consultants
Sources of Information and Assistance
Terms
What Would You Do?
17. Preparing the Business Plan
The Business Plan
Start-up Costs
Setting up the Office
Terms
What Would You Do?
18. Business Formations
Sole Proprietorship
Partnerships
Limited Liability Company
Corporations
Joint Venture
Terms
What Would You Do?
19. Business Legal Filings and Licenses
Business Legal Filings
Licenses
Income Tax Basics
Terms
What Would You Do?
20. Strategic Planning: Designing the Future
The Importance of Planning
Strategic Planning Basics
Mission Statements
Business Analysis
Business Goals, Objectives, Strategies, and Tactics
Budgeting
Measuring Performance
Benchmarking
Terms
What Would You Do?
21. Money Management
Accounting Methods: Accrual Versus Cash Accounting
Accounting Records and Systems
Basic Financial Reports: Income Statement, Balance Sheet, and Statement of Cash Flows
Managing Your Finances
Controlling Overhead
Computer Applications for Accounting
Terms
What Would You Do?
22. Fundamentals of Marketing
Branding
Target Marketing
Establishing a Niche
The 4 P’s of Marketing
Marketing Analysis
Marketing Plan
Terms
What Would You Do?
23. Promotional Basics
Promotion
Public Relations
Publicity
Press Releases
Advertising
Internet and Social Media Marketing
Referrals
Networking
Terms
What Would You DO?
24. Promotional Tools and Methods
The Graphic Image and Stationery
Photo Portfolio
Brochures
Competitions
Direct Mail
Publication
Proposals as a Marketing Tool
Terms
What Would You Do?
25. Selling Strategies
What is Selling?
Selling Services Versus Products
The Buyer Decision-Making Process
Buyer Demographics
Building Client Relationships
Selling Techniques
Negotiating
The Selling Process
Terms
What Would You Do?
26. Design Presentations
Presentations
The Initial Client Interview
Project Presentations
Closing Techniques
Overcoming Objections
Follow-up
Additional Guidelines for Making Presentation
Good Impressions
Terms
What Would You Do?
27. Employee Management
The Agency Relationship
Job Classifications
Job Descriptions
Employment at Will
Employment Contracts
Independent Contractors
Compensation and Fringe Benefits
The Performance Evaluation
The Employee Handbook
Mentoring
Sexual Harassment
Federal Laws Regulating Employment
Terms
What Would You Do?
28. Goals and Career Options
A Personal Mission Statement
Personal and Professional Goals
Career Decisions
Design Career Specialties
Terms
What Would You Do?
29. The Job Search
The Search Is On
Resumes
Resume Format
The Cover Letter
Portfolios
Digital Job Search Strategies
Terms
What Would You Do?
30. On the Job
How Employers Review Resumes and Cover Letters
The Job Interview
Typical Interview Questions
Illegal Questions
Follow-up
Your First Job
On the Job Strategies
Making a Career Change
Terms
What Would You Do?
Appendix
Glossary
Resources
Index
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