Public Relations: The Profession and the Practice

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Public Relations: The Profession and the Practice by Lattimore, Dan; Baskin, Otis; Heiman, Suzette; Toth, Elizabeth, 9780073512051
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  • ISBN: 9780073512051 | 0073512052
  • Cover: Paperback
  • Copyright: 6/15/2011

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Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies.
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