Public Relations Writing and Media Techniques, by Wilcox, Dennis L.
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- ISBN: 9780205648283 | 0205648282
- Cover: Paperback
- Copyright: 1/1/2009
Public Relations Writing and Media Techniquesis the most comprehensive and up-to-date public relations writing book available, with real-world examples of outstanding work by public relations professionals.The basics of public relations writing, writing for the mass media, writing for other media (including newsletters, the Internet, social media, speeches, direct mail, and others), and managing programs and campaigns, including special events.Public relations writing.