Revealing Corporate Brands

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Revealing Corporate Brands by Balmer; John, 9780415370875
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  • ISBN: 9780415370875 | 0415370876
  • Cover: Nonspecific Binding
  • Copyright: 2/11/2051

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Original and unique, this text is an invaluable and exciting summary of a complex and extremely important subject. It gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor.