The Ecosystem Economy How to Lead in the New Age of Sectors Without Borders

Gear up and equip your organization for an entirely new competitive landscape

In The Ecosystem Economy: How to Lead in the New Age of Sectors Without Borders, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you’ll explore how the most successful companies in the new economy aren’t the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market.

You’ll also find:

• Explanations of why it’s so important for companies to adopt a new approach in the face of a foundationally changing economy (and what they stand to gain)
• How the new ecosystem economy will continue to evolve and change, dissolving the borders between the traditional sectors of the economy
• A comprehensive ecosystem playbook that can be applied to firms of any size and in any sector

As the barriers between sectors and disciplines come down, organizations everywhere will need to reshape their thinking about value propositions, competition, partnership, organizational and operating models, and performance management. The Ecosystem Economy is your personal roadmap to navigating that new world. It’s ideal for managers, executives, and other business leaders seeking fresh new strategies and practical approaches for markets that bear little resemblance to the ones that came before.

VENKAT ATLURI is a senior partner at McKinsey & Company, where he leads the firm’s global Technology & Telecommunications Practice. In addition he serves clients in the high-tech, media and telecommunications, advanced industries, and consumer sectors by partnering with management teams and boards to create value through performance transformation, programmatic M&A and new business building. Prior to joining McKinsey, Atluri held leadership roles at General Electric and 3M.

MIKLÓS DIETZ is a senior partner at McKinsey & Company. He leads McKinsey’s banking strategy and innovation work globally and is the managing partner of the Vancouver office. He is the founder/chair of the Panorama research group and the Ecosystem Hub, and has served over 450 clients in 40+ countries across multiple industries. Prior to joining McKinsey, he worked at Merrill Lynch and Reuters.

Introduction: The Age of Ecosystems 1

Part One

1 Sparks of Magic 15

Certain features of the economy have remained the same for years and years, but now they’re changing

2 The Walls Come Tumbling Down 31

The Dawn of an Ecosystem Economy

3 The Exhilarating Path Ahead 55

How the Uncertain Future Will Shape the Evolution of Ecosystems

Part Two

4 Going Where the Puck Will Be 95

Choosing Where to Play in the New Ecosystem Economy

5 It Takes a Village 129

Finding Your Place in the Ecosystem, Choosing Your Role, and Picking the Right Collaborators

6 Survival of the Fittest—Changing from the Inside Out 159

How to Make the Leap

Conclusion: Ten Time-Tested Principles for the Emerging Ecosystem Economy 187

Finding Prosperity in a World of Sectors Without Borders

Acknowledgments 199

List of Illustrations 201

Notes 203

About the Authors 215

Index 219

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