No_code

An insightful book for photography enthusiasts from Tod's No_Code.

No_Code is an intersectional project conceived by the Italian luxury group Tod's that examines changes in contemporary society. It is a hybrid idea that fuses emerging technology with Italian craftsmanship.

Tod's No_Code has commissioned the Iranian-American photographer Ramak Fazel to take a journey on the road in Silicon Valley. The aim of the trip is to represent real life in the Valley, going beyond common media narratives.

What lies behind the official images of Big Tech? How do the inhabitants of this piece of California land below San Francisco live? Where do they live? What houses do they have? What restaurants do they eat at and what cars do they drive? How do they have fun?

With his inseparable analog Rolleiflex around his neck, photographer Ramak Fazel takes us on his journey and discovers some secrets in one of the most protected enclaves. This unprecedented and surprising anthropological inquiry uses the medium of photography to reveal one of the most famous places in the world.

Tod's No_Code is a creative project born in November 2018 that interprets social changes in contemporary society, thoughts and ideas on topics which are translated into timely and suitable products of the moment.
Ramak Fazel was raised between Utah, Indiana and Tehran, then later moved to New York to study graphic design and photography. He works within, around and sometimes against the traditions of photography and installation. He lives in Brooklyn, New York.