Content That Delivers
, by Hodson, GregNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781439210659 | 1439210659
- Cover: Paperback
- Copyright: 12/11/2008
Discover how veteran broadcast writer, producer and director, Greg Hodson continues to produce digital video content that delivers successful product sales, ratings, branding, leads, donations, data, membership, partnership, training and more. Learn important trade secrets that will help you create and deliver digital content that effectively compels viewers to act. Find out how to capture motivating moments that leap off the screen and deliver a direct response. Understand the simple steps and tools to efficiently manage the process of content acquisition. 'śContent That Delivers'ť is a must read for startup organizations, entrepreneurs, corporate media, non-profits, humanitarian organizations, television ministries, non-broadcast faith communities, small business and online direct marketing, advertising and communication.