Reframing the Attitude - Behavior Debate : The Case of the Meat-Abstinence in Vegetarian Student Cooperatives

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Introduction	p. 1
Review and Analysis of the Literature	p. 5
The Conceptualization and Measurement of Attitudes and Behavior	p. 5
Definition of Attitude	p. 5
Measurement of Attitudes	p. 13
Measurement of Behavior and Behavioral Intentions	p. 16
Consistency vs. Independent Variation Arguments	p. 20
Contingent Consistency Arguments	p. 24
Attitudinal Characteristics	p. 27
Personality Characteristics	p. 29
Behavioral Characteristics	p. 30
Situational Characteristics	p. 31
Normative Influences	p. 33
The Model of Reasoned Action	p. 40
Attitude Change and Behavior	p. 42
Conclusion to Literature Review	p. 47
Methods	p. 51
Results and Discussion	p. 54
Profile of the Study Population	p. 54
Construct Validity of Measures: A Self-Reflective Methodology	p. 59
Construct Validity of Attitude Measures	p. 60
Construct Validity of Normative Measures	p. 66
Construct Validity of Behavioral Intentions Measures	p. 76
Predictive Validity of Measurements	p. 78
An Iterative Sufficiency Test of a Revised Model of Reasoned Action	p. 78
Assessing the Threat of Spurious Correlation	p. 80
Zero Order Analysis of Personal Variables as Predictors of Intentions	p. 82
Zero Order Analysis of Attitudinal and Normative Variables	p. 85
Zero Order Analysis of Marginal Variables	p. 88
Building a Revised Model of Reasoned Action	p. 90
A Multivariate Test of the Revised Model	p. 92
A Multivariate Sufficiency Test for the Reduced Model	p. 95
Conclusion	p. 99
References	p. 107
Group Profiles	p. 118
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