Packaging Design : Successful Product Branding from Concept to Shelf

MARIANNE ROSNER KLIMCHUK is the Chairperson and Professor of Packaging Design at the Fashion Institute of Technology (FIT) in New York City and Partner at designPracticum, specialists in design leadership and management.

SANDRA A. KRASOVEC is Associate Professor of Packaging Design at FIT and Partner at designPracticum, specialists in design leadership and management.

Foreword

Preface

1. Accounting for the Past

2. Defining Packaging Design

3. Elements of the Packaging Design

4. The Design Process

5. The Packaging Design Profession

Bibliography

Consumer Product Categories

Glossary

Materials & Tools

Professional Resources

Figures Credits

Index

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