Small Firms, Global Markets Competitive Challenges in the New Economy

This volume examines the forces and factors that shape the global competitive environment for small firms, and identifies representative case examples of successful and unsuccessful responses to competition from around the world. Additionally this book addresses academic, policy, and business practice issues vis-a-vis small enterprise survival. The introduction to the volume lays out the principal, overarching argument that the challenge to, and responses by, small firms in the era of globalization can best be addressed and understood through taking a holistic approach - one in which political and economic, macro and micro, industry-level and firm-level interact symbiotically.

JORG TREMMEL holds an MBA in economics from the European Business School and a PHD at the Univerisity of Stuttgart, whose dissertation title is: 'Population policies in the context of Ecological Intergenerational Justice'. He has founded Foundations for the Rights of Future Generations in 1997, and is scientific director of it.

JERRY HARR is Professor of Management & International Business and Senior Fellow in both the Knight-Ridder Center for Excellence in Management and Pino Global Entrepreneurship Center, College of Business Administration, Florida International University.