The Launch Book Motivational Stories to Launch Your Idea, Business or Next Career

Whether we are exploring a new idea, new career, or new endeavour, we encounter self-doubt, fear of failure and risks. Drawing on behavioural economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch. This book draws on Sanyin's experience in behavioural science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.

Sanyin Siang is the Executive Director of the Coach K Center on Leadership and Ethics (COLE), a laboratory for leadership, at Duke University's Fuqua School of Business.