Building a Wellness Business That Lasts How to Make a Great Living Doing What You Love

Start and grow a durable business in the rapidly growing wellness industry!

As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth.  This "Fourth Wave of Wellness" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities.   Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide. 

Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations, and hundreds of thousands of wellness business entrepreneurs. Independent teachers, trainers, and therapists and studio, gym, spa, and salon owners across the globe are transforming shopping malls and downtown districts with wellness experiences that help hundreds of millions of people live healthier, happier lives.  

Author Rick Stollmeyer is the co-founder and CEO of Mindbody, Inc., the leading technology platform for the wellness industry. Over more than two decades, Rick built Mindbody from a garage startup into a multi-billion-dollar technology platform for the wellness industry, helping thousands of wellness business owners achieve their visions in the process.   This experience has given Rick a front row seat to the explosive growth of the wellness industry.  He brings that unique experience and his passion for entrepreneurship to Building a Wellness Business That Lasts.  This book will inspire and inform you at the same time and will serve as a powerful guide you can refer to on your path to success.

RICK STOLLMEYER co-founded Mindbody in his garage in 2000 and served as the company's CEO until August 2020. During his two-decade tenure as the company's principal leader and visionary, Rick played a key role in the development of the modern wellness industry—from the introduction of the industry's first integrated online booking and business management systems in the early 2000s, to the release of the first fully cloud based business management solution in 2005, to the groundbreaking Mindbody Consumer App that is used by millions of people today.

Rick remains closely involved with Mindbody, serving as the company's executive chairman and advocating for wellness businesses and practitioners around the world.

Introduction

This Book is For You

The COVID-19 Thunderbolt

Mindbody and Me

PART I – UNDERSTAND OUR INDUSTRY  (9200 words)

Chapter 1 – Making a Living in Wellness – The Hero’s Journey

Chapter 2 – The Seven Dimensions of Wellness and Maslow’s Hierarchy of Needs

Chapter 3 – The Generational Lens

Chapter 4 – The Future of Wellness in a post-COVID World

PART II – PREPARE YOURSELF FOR A HERO’S JOURNEY (11,100 words)

Chapter 5 – First Things First – Identify What You Love, Get Certified and Work in the Industry

Chapter 6 – Five Essential Traits of Wellness Entrepreneurs

Chapter 7 – Five Financial Metrics Every Entrepreneur Must Know

Chapter 8 – Embracing the Holy Grail – Sustained Profitability and Value Creation

PART III – CONCEIVE YOUR BUSINESS (11,400 words)

Chapter   9 – Choose Your Brain Trust – Your Mentor, Attorney and Accountant

Chapter 10 – Define Your Target Market

Chapter 11 – Evaluate Retail vs. Home Delivery and Virtual Delivery Options

Chapter 12 – Lay Your Foundation with Competitive Advantage

PART IV – PLAN YOUR BUSINESS (13,000 words)

Chapter 13 – Create a Vibrant Culture with Purpose and Core Values

Chapter 14 – Design Your Role Through Motivation and Time Horizon

Chapter 15 – Select the Right Technology Platform and Build Your Website

Chapter 16 – Assemble Your Business Plan

PART V – LAUNCH YOUR BUSINESS (9500 words)

Chapter 17 – Secure Your Financing

Chapter 18 – Practice Effective Leadership

Chapter 19 – Grow Your Business with Marketing that Works

PART VI – KEEP YOUR CUP FULL (2200 words)

Chapter 20 – Staying Well as a Wellness Entrepreneur

Appendix: Resources for Wellness Professionals and Entrepreneurs

Acknowledgments

About the Author

Index

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