Keeping Customers

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Keeping Customers by Sviokla, John J.; Shapiro, Benson P., 9780875843339
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  • ISBN: 9780875843339 | 0875843336
  • Cover: Hardcover
  • Copyright: 3/1/1993

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Clearly illustrates that being customer-oriented is a more complex matter than simply beefing up customer service. A leading group of Harvard Business Review authors illuminate key principles in building quality and service that increases value for the customer without sacrificing company profits. Together with its companion volume, Seeking Customers, (listed below) this book offers invaluable guidelines for achieving long-term profitability.
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