Basic Letter and Memo Writing

Basic Letter and Memo Writing is an intensive, activity-oriented text-workbook that shows users how to apply basic principles of communication to write clear and effective business documents. Through numerous document examples and applications, students master basic skills and apply them in specific, real-world business situations.

Effective Communication

Overview

1

(1)

Business Talk

2

(1)

Communication at Work

2

(1)

Choosing a Medium

3

(1)

Type and Volume of Communications

4

(1)

Global Connections: Communicating Across Cultures

4

(1)

Technology

5

(1)

Technology Connections: E-Mail Policies

6

(1)

Cost and Quality Issues

6

(1)

Writing Skills

7

(1)

Style

8

(5)

The Process of Writing

13

(1)

Points to Remember

14

(1)

Applications

15

(6)

Ten Guides for Effective Writing

Overview

21

(1)

Business Talk

22

(1)

Guide 1---Plan Messages Carefully

22

(3)

Guide 2---Write for the Reader

25

(3)

Guide 3---Present Ideas Positively

28

(1)

Guide 4---Write in a Clear, Readable Style

29

(4)

Global Connections: Applying the Guides

33

(1)

Guide 5---Check for Completeness

34

(1)

Guide 6---Use an Efficient, Action-Oriented Style

35

(3)

Guide 7---Use Concrete Language

38

(2)

Guide 8---Use Effective Sentence and Paragraph Structure

40

(5)

Guide 9---Format Documents Effectively

45

(1)

Guide 10---Edit and Proofread Carefully

46

(5)

Technology Connections: E-Mail Quality

51

(3)

Points to Remember

54

(1)

Applications

55

(30)

Good-News Messages

Overview

85

(1)

Business Talk

86

(1)

Strategy and Reader Reaction

86

(1)

Global Connections: Cultural Differences

87

(1)

Planning Good-News Messages

87

(2)

Strategy for Writing Good-News Messages

89

(1)

Planning Neutral Messages

89

(2)

Strategy for Writing Neutral Messages

91

(1)

Using Technology to Share Information

91

(1)

Technology Connections: Instant Messaging

91

(2)

Using Strategy Wisely

93

(1)

Points to Remember

94

(1)

Applications

95

(12)

Bad-News Messages

107

(28)

Overview

107

(1)

Business Talk

108

(1)

Why Write Bad-News Messages?

108

(1)

Planning Bad-News Messages

108

(3)

Technology Connections: Digital Signatures

111

(2)

Strategy for Writing Bad-News Messages

113

(1)

Global Connections: Language Usage

113

(5)

Strategy for Writing Mixed-News Messages

118

(1)

An Alternative Strategy for Negative Messages

118

(1)

Points to Remember

119

(4)

Applications

123

(12)

Persuasive Messages

135

(26)

Overview

135

(1)

Business Talk

136

(1)

Goal of Persuasive Messages

136

(1)

Ethical Implications of Persuasion

136

(1)

Planning Persuasive Messages

137

(2)

Technology Connections: Technology Bridges Geography and Time

139

(1)

Factors That Influence Persuasion

140

(1)

Global Connections: Credibility

141

(1)

Strategies for Writing Persuasive Messages

141

(5)

Points to Remember

146

(1)

Applications

147

(14)

Team Writing

161

(20)

Overview

161

(1)

Business Talk

162

(1)

Working as a Team

162

(2)

Global Connections: Collaborating With People of Different Cultures

164

(1)

Strategies for Team Writing

165

(1)

Message Consistency

166

(1)

Technology Connections: Wikis

167

(1)

Technology for Team Writing

167

(1)

Technology Connections: Blogs

168

(2)

Points to Remember

170

(1)

Applications

171

(10)

Letter and Memo Reports

181

(28)

Overview

181

(1)

Business Talk

182

(1)

Types of Reports

182

(1)

Formality and Writing Style

182

(1)

Report Content and Format

183

(2)

Global Connections: Ethics

185

(2)

Technology for Presenting Data

187

(1)

Technology Connections: Information Overload

187

(1)

Report Organization

187

(7)

Points to Remember

194

(1)

Applications

195

(14)

Goodwill Messages

209

(20)

Overview

209

(1)

Business Talk

210

(1)

Types of Goodwill Messages

210

(1)

Writing Style

211

(1)

Planning Goodwill Messages

211

(1)

Global Connections: Formality of Communications

212

(1)

Strategies for Writing Goodwill Messages

212

(1)

Technology Connections: Who Gets Copies of E-Mail

213

(3)

Points to Remember

216

(1)

Applications

217

(12)

Employment Communications

229

(42)

Overview

229

(1)

Business Talk

230

(1)

Employment Strategies

230

(2)

Technology and Employment

232

(1)

Technology Connections: Input Technologies

232

(2)

Communications for the Job Seeker

234

(1)

Resume

234

(7)

Application Letter

241

(1)

Global Connections: Learning a Second Language

242

(2)

Follow-Up Communications

244

(4)

Points to Remember

248

(1)

Applications

249

(12)

APPENDICES

Appendix A Address Directory

261

(1)

Appendix B Shell Cove Address Directory

262

(1)

Appendix C Editing and Language Arts Checkpoint Guides

263

(8)

Index

271

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Basic Letter and Memo Writing

Summary

Table of Contents

Supplemental Materials