Youtube Channels for Dummies

Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info—but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format.

YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos.

• Includes ten easy tips for growing a raptured YouTube audience
• Details how to enhance the viral nature of a video
• Shows you how to create and maintain a YouTube channel that generates views and revenue
• Written by the producer of a leading YouTube channel

Rob Ciampa and Theresa Moore are YouTube certified professionals for Pixability, a company that focuses on helping businesses better find, analyze, and connect with audiences on YouTube. John Carucci is Entertainment News Producer for the Associated Press and author of GoPro Cameras For Dummies and Digital SLR Videography & Filmmaking For Dummies.

Introduction 1

Part I: Getting Started With YouTube Channels 7

Chapter 1: Making a Home on YouTube 9

Chapter 2: The Basics of YouTube 25

Chapter 3: Building Your Channel from the Ground Up 55

Part II: Making Good Videos and Not Making Bad Videos 77

Chapter 4: What Makes a Good Video a Good Video? 79

Chapter 5: Making Plans Both Large and Small 99

Chapter 6: Acquiring the Tools of the Trade 121

Chapter 7: Putting It All Together to Capture Some Video 139

Chapter 8: Fixing It in Post: The Edit 157

Chapter 9: Preparing for Upload Day 181

Part III: Growing and Knowing Your Audience 209

Chapter 10: Building Your Audience 211

Chapter 11: Knowing Your Audience 247

Part IV: YouTube Channels Are Serious Business 279

Chapter 12: How and Why Businesses Use YouTube 281

Chapter 13: Expanding Your Audience through YouTube Advertising 297

Chapter 14: Mining the YouTube Goldmine 331

Part V: The Part of Tens 353

Chapter 15: Ten Key Steps to Improving YouTube Search Results 355

Chapter 16: Ten Things to Know About Copyright 363

Index 371

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