Lessons from the Len Master

Armed with the life lessons he learned from his father, Ron Zayas helps you rise to greater success in life, business, and negotiations—while doing it ethically.

What is the secret to success? Why do some people find it and others search around in vain? While he has no magic bullet, Ron Zayas was fortunate enough to have an involved father who has provided a varied and rewarding set of advice throughout his life on everything from overcoming cliques at work, to being an ethical business leader, to negotiating deals that last, to spotting liars and disarming them. Using his years as a CEO, entrepreneur, and C-level officer at a large, global company, Ron wraps sage advice from his Cuban father in short, funny stories that anyone can relate to. Lessons from the Len Master is an entertaining, funny, and concise manual perfect for CEOs, managers, entrepreneurs, and anyone looking to reach goals or simply get more out of life.

An experienced CEO, Ron co-founded 360 BC Group in 2004 and quickly grew it into a successful online marketing agency that caters to Fortune 500, major municipalities, and small business clients. Prior to 360, he spent ten years as chief marketing officer for the world’s largest franchisor of printing and small business services. He is a frequent mentor or board member to innovative start-ups.

Ron has also been a founder or key partner in multiple successful start-ups, including a business that focuses on social media child protection, and founded one of the nation’s first digital graphics companies.

Ron is a frequent speaker and blogger on the future of online technology, marketing, or how to protect the privacy of children and individuals on the Internet. He has delivered presentations on these vital topics to the Federal Trade Commission and the National Association of Attorneys General. He is a licensed pilot and has published numerous books on marketing and small business management.