Social Media Marketing A Strategic Approach
, by Barker, Melissa; Barker, Donald I.; Bormann, Nicholas; Neher, KristaNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780538480871 | 0538480874
- Cover: Paperback
- Copyright: 3/9/2012
Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinctive conceptual foundation and practical approach to developing successful social media marketing plans. A proven eight-step social media planning model provides students with a cumulative learning experience, showing them how to construct social media strategies that achieve desired marketing goals.