A Speaker's Guidebook: Text and Reference

A Speaker's Guidebookis the best resource in the classroom, on the job, and in the community. Praised for connecting with students who use and keep it year after year, this tabbed, comb-bound text covers all the topics typically taught in the introductory course and is the easiest-to-use public speaking text available. In every edition, hundreds of instructors have helped us focus on the fundamental challenges of the public speaking classroom. Improving on this tradition, the fifth edition does even more to address these challenges with stronger coverage of overcoming speech anxiety, organizing and outlining, and more. And as the realties of public speaking change, so does A Speaker's Guidebook; the new edition also focuses on presentational speaking in a digital world from finding credible sources online to delivering presentations in a variety of mediated formats.

DAN O'HAIR is dean of the University of Kentucky College of Communications and Information Studies. He is past Presidential Professor in the Department of Communication at the University of Oklahoma and past president of the National Communication Association.  He is co-author or co-editor of fifteen communication texts and scholarly volumes and has published more than eighty research articles and chapters in dozens of communication, psychology and health journals and books.  He is a frequent presenter at national and international communication conferences, is on the editorial boards of various journals and has served on numerous committees and task forces for regional and national communication associations. ROB STEWART is senior vice provost and professor of communication studies at Texas Tech University. He is coauthor of A Speaker's Guidebook, Public Speaking: Challenges and Choices and has also published over 30 articles and book chapters. HANNAH RUBENSTEIN is a writer and editor who has used her academic training in communication (M.A., Fairfield University) to guide her collaborations on A Speaker's Guidebook, Public Speaking: Challenges and Choices and other successful college texts. She heads her own communication firm, Hedgehog Productions.

Getting Started with Confidence
1 Becoming a Public Speaker
Why Study Public Speaking?
The Classical Roots of Public Speaking
Public Speaking and Other Forms of Communication
Public Speaking as an Interactive Communication Process
Learning to Speak in Public  2 Giving it a Try: Preparing Your First Speech
A Brief Overview of the Speechmaking Process
Take the Plunge Public Speaking Basics3 Managing Speech Anxiety
What Makes Us Anxious About Public Speaking?
Pinpoint the Onset of Public Speaking Anxiety
Use Proven Strategies to Build Your Confidence 4 Listeners and Speakers
The Selective Nature of Listening
Listening and Speaking as Dialogic Communication
Barriers to Active Listening
Becoming a More Active Listener
Active Listening and Critical Thinking
Guidelines for Evaluating Speeches and Presentations 5 Ethical Public Speaking
Take Responsibility for Your Words
Use Your Rights of Free Speech Responsibly
Observe the Ground Rules for Ethical Speaking
Avoid Plagiarism
Respect the Laws of Copyright and Fair Use Audience Analysis and Topic Selection
6 Analyzing the Audience
Adapt to Audience Psychology: Who Are Your Listeners?
Adapt to Audience Demographics
Adapt to Cultural ValuesTechniques for Learning about Your Audience
Analyze the Speech Setting 7 Selecting a Topic and Purpose
Assigned versus Self-Selected Topics
Identifying the General Speech Purpose
Choosing a Topic for Your Speech
Refine the Topic and Purpose
From Topic and Purpose to Thesis Statement
Make the Thesis Statement Relevant and Motivating Supporting the Speech
8 Developing Supporting Material
Use a Variety of Supporting Materials
Consider the Target Audience
Offer Examples
Share Stories
Draw on Testimony
Provide Facts and Statistics
Win Acceptance of Your Supporting Materials 9 Locating Supporting Material
Before You Begin: Assess Your Research Needs
Locating Secondary Resources
Generating Primary Sources: Interviews and Surveys
Evaluate and Document Your Sources 10 Finding Credible Sources on the Internet
Begin Your Search at a Library Portal
Make the Most of Internet Search ToolsRecord and Cite Internet Sources 11 Citing Sources in Your Speech
Alert Listeners to Key Source Information
Establish the Source’s Trustworthiness
Avoid a Mechanical Delivery
Overview of Source Types with Sample Oral Citations
Properly Citing Facts and Statistics
Properly Citing Summarized, Paraphrased, and Quoted Information Organizing and Outlining
12 Organizing the Speech
Beyond the Speech: Organizing as a Life Skill
Parts of a Speech
Use Main Points to Express Key Ideas
Use Supporting Points to Substantiate Your Claims
Pay Close Attention to Coordination and Subordination
Strive for a Unified, Coherent, and Balanced Outline
Use Transitions to Give Direction to the Speech 13 Types of Organizational Arrangements
Arranging Speech Points Chronologically
Arranging Speech Points Using a Spatial Pattern
Arranging Speech Points Using a Causal (Cause-Effect) Pattern
Arranging Speech Points Using a Problem-Solution Pattern
Arranging Speech Points Topically
Arranging Speech Points Using a Narrative Pattern
Arranging Speech Points Using a Circular Pattern
Subpoints Need Not Match the Pattern of Main Points 14 Outlining the Speech
Plan on Creating Two OutlinesCreate a Working Outline First
Preparing the Speaking Outline Introductions, Conclusions, and Language
15 Developing the Introduction
Functions of the Introduction
Motivate the Audience to Accept Your Goals 16 Developing the Conclusion
Functions of Conclusions
Make the Conclusion Memorable 17 Using Language to Style the Speech
Prepare Your Speeches for the Ear
Use Concrete Language and Vivid Imagery
Choose Language That Builds Credibility
Choose Language That Creates a Lasting Impression Vocal and Nonverbal Delivery
18 Methods of Delivery
Qualities of Effective Delivery
Select a Method of Delivery 19 The Voice in Delivery
Adjust Your Speaking Volume
Vary Your Intonation
Adjust Your Speaking Rate
Use Strategic Pauses
Strive for Vocal Variety
Carefully Pronounce and Articulate Words 20 The Body in Delivery
Functions of Nonverbal Communication in Delivery
Pay Attention to Body Movement
Practice the Delivery Presentation Aids
21 Using Presentation Aids in the SpeechFunctions of Presentation Aids           
Types of Presentation Aids 
Options for Displaying the Presentation Aid      22 Designing Presentation Aids
Focus on the Message
Strive for Simplicity
Focus on Continuity
Select Appropriate Typefaces Styles and FontsUse Color Carefully
               
23 Using Presentation Software
It’s a Speech, Not a Slide Show                
A Brief Guide to Using PowerPoint       
Finding Media for PowerPoint SlidesDeveloping PowerPoint Slides for a Speech     Forms of Speeches
24 The Informative Speech
Focus on Sharing Knowledge
Categories of Informative Speeches
Decide How to Convey the Information
Take Steps to Reduce Confusion 
Arrange Speech Points in a Pattern 25 The Persuasive Speech 
What Is a Persuasive Speech?                
The Process of Persuasion           
Classical Persuasive Appeals: Using Proofs          
Contemporary Persuasive Appeals: Needs and Motivations            
            
26 Developing Arguments for the Persuasive Speech        
What Is an Argument?
Types of Claims, Evidence, and Warrants        
Fallacies in Reasoning 27 Organizing the Persuasive Speech
Factors to Consider When Choosing an Organizational Pattern          
Problem-Solution Pattern of Arrangement              
Monroe’s Motivated Sequence 
Comparative Advantage Pattern of Arrangement             
Refutation Pattern of ArrangementSample Persuasive Speeches                28 Special Occasion Speeches 
Functions of Special Occasion Speeches       
Types of Special Occasion Speeches  Speaking Beyond the Speech Classroom
29 Preparing Online Presentations
Online and Face-to-Face Speaking: How Do They Compare?
Real-time versus Recorded: Plan for the Delivery Mode
Online Presentation Formats: From Single Speaker to Panel
Online Presentation Platforms: From Podcast to Webinar
Online Presentations Checklist: Planning Ahead 30 Collaborating and Presenting in Groups
Becoming an Effective Group Participant
Adopting an Effective Leadership Style
Making Presentations in Teams 31 Speaking in Other College Courses
Presentational Versus Public Speaking
Typical Speaking Assignments across the Curriculum
Presenting to Different Audiences
Speaking in Science and Mathematics Courses
Speaking in Technical Courses
Speaking in Social Science Courses 
Speaking in Arts and Humanities Courses 
Speaking in Education Courses
Speaking in Nursing and Allied Health Courses 32 Business and Professional Presentations
The Case Study
Sales PresentationsProposals
Staff Reports
Progress Reports
Crisis-Response Presentations Sample Speeches
Sample Visually Annotated Informative Speech
The History and Sport of Mountain Biking, Zachary Dominque
Sample Persuasive Speech
Remarks at Human Trafficking Symposium, Washington, D.C., W. Ralph Basham
Sample Special Occasion Speech
Commencement Address, Harvard University, 2008, J. K. Rowling Reference and Research Appendices
A Handling Question-and-Answer Sessions
B Preparing for Mediated Communication
C Public Discussions: Panels, Symposiums, and Forums
D Commonly Mispronounced Words
E Chicago Documentation
F APA Documentation
G MLA Documentation
H CBE/CSE Documentation
I IEEE Documentation
J Glossary