Strategic Brand Management (Revised)
, by Keller, Kevin LaneNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9780132664257 | 0132664259
- Cover: Hardcover
- Copyright: 8/10/2012
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.