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Strategic Brand Management Lessons for Winning Brands in Globalized Markets

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Strategic Brand Management Lessons for Winning Brands in Globalized Markets by John, Deborah Roedder; Torelli, Carlos J., 9780190646004
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  • ISBN: 9780190646004 | 0190646004
  • Cover: Paperback
  • Copyright: 11/2/2017
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Strategic Brand Management provides a concise, flexible, and modern take on global brand management, with cutting-edge research and mini-cases and activities to engage students. The book provides readers with an innovative framework that explains the four key aspects of strategic brand management: identifying and measuring, building, leveraging, and protecting brands.

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