The Strategic Management of Health Care Organizations

Peter M. Ginter is Professor of Health Care Organization and Policy in the School of Public Health and Senior Scientist in the Lister Hill Center for Health Policy at the University of Alabama at Birmingham.

W. Jack Duncan is Professor and University Scholar Emeritus in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and Senior Scholar in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham.

Linda E. Swayne is Professor, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte.

1 The Nature of Strategic Management.

2 Understanding and Analyzing the General Environment and the Health Care Environment.

3 Service Area Competitor Analysis.

4 Internal Environmental Analysis and Competitive Advantage.

5 Directional Strategies.

6 Developing Strategic Alternatives.

7 Evaluation of Alternatives and Strategic Choice.

8 Value Adding Service Delivery Strategies.

9 Value Adding Support Strategies.

10 Communicating the Strategy and Developing Action Plans.

Appendix A Analyzing Strategic Health Care Cases.

Appendix B Health Care Organization Accounting, Finance, and Performance Analysis.

Appendix C Health Care Acronyms.

Index.

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