Successful Sport Management

The newest edition of Successful Sport Management can be used from the first course in sport management to graduate school. In addition, it contains valuable information for the practitioners in the sport industry who must consider current trends and innovations in their everyday jobs.Each of the 33 chapters can stand alone. They help answer the universal question posed by students and parents alike: ?What career opportunities are available in sport management?? The authors invited 14 former students who are currently in the sport industry to discuss the various aspects of their college experience in sport management and their careers in sport. The former students discuss networking, resume writing, internships and other aspects of preparing for a sports career. Successful Sport Management, 3rd Edition has something for everybody interested in the sport industry as a profession.

Herb Appenzeller is the President of Appenzeller & Associates. Tom Appenzeller is a professor in the Physical Education and Recreation Department at the University of West Georgia.

The Changing Role of the Sport Administrator	p. 3
Leadership for Modern Sport Organizations	p. 7
Technology for the Sport Manager	p. 23
The Academic Curriculum and Experiential Learning	p. 33
Web-Based Sport Administration Education	p. 49
Sports Medicine Services	p. 57
Motorsport Management	p. 71
Financial Management of Sport	p. 77
Corporate Sponsorship of Sport	p. 95
Why Sponsorships?	p. 105
How to Choose a Sponsorship	p. 113
Athletic Fund-Raising	p. 123
Funding of Interscholastic Sports	p. 133
Marketing Events and Services for Spectators	p. 149
Public Relations in Amateur Sports: New Efforts in a Changing Business World	p. 165
The Spinning World of Media Relations	p. 169
Fire the Coach.com	p. 179
Duke Lacrosse: A Case Study on Internet Buzz	p. 181
Crowd Management	p. 187
Event Management: Tools of the Trade	p. 191
Event Management: A Practical Approach	p. 203
Importance of Risk Management	p. 219
Fitness Center Safety	p. 225
Risk Assessment and Reduction	p. 239
Title IX: Past, Present, and Future	p. 249
The Americans with Disabilities Act and Sport Facilities	p. 263
Defining Your Destiny	p. 279
Student Professional Development	p. 283
Preparing for a Career in Sport Management	p. 287
Job Search Strategies	p. 291
The Future and the Sport Manager	p. 299
Career Opportunities	p. 319
About the Authors	p. 343
Index	p. 351
Table of Contents provided by Blackwell. All Rights Reserved.

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Successful Sport Management

Summary

Author Biography

Table of Contents

Supplemental Materials