A Technique for Producing Ideas, by Young, James
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- ISBN: 9780071410946 | 0071410945
- Cover: Paperback
- Copyright: 2/11/2003
A McGraw-Hill Advertising Classic A Technique for Producing Ideasreveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.