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A Technique for Producing Ideas

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A Technique for Producing Ideas by Young, James, 9780071410946
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  • ISBN: 9780071410946 | 0071410945
  • Cover: Paperback
  • Copyright: 2/11/2003
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A McGraw-Hill Advertising Classic A Technique for Producing Ideasreveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

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