The Truth About the New Rules of Business

Business writing that packs a punch: Make the most of your message to get what you want!

-The truth about supercharging your business writing

-The truth about writing directly, clearly, and convincingly

-The truth about writing in today’s varied business formats

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

This book reveals 52 proven, bite-size, easy-to-use business writing techniques that work.

Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York’s largest educational agency.

Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run C&M Business Writing Services.

“Good writing starts with good thinking. This book shows you how to do both--and in a way that’s effective for our electronic present.” -Peter Krass, President, Petros Consulting LLC

“The Truth About the New Rules of Business Writing is a masterfully crafted guide of best practices for effective and practical business writing in the 21st century. A dynamic writing duo, Canavor and Meirowitz provide an eloquent communication tool for print and digital media in today’s evolving, fast-paced global society.” -Jessica McAleer Decatur, Director of Public Relations, St. Joseph’s College, Long Island Campus

“From everyday letters, e-mails, and reports to Web site content, proposals, and new media, you’ll discover what it takes to make every written word count.” -Jerry Allocca, President, CORE Interactive

Natalie Canavor launched four national magazines for business and professional audiences and directed communications for New York's largest educational agency. Claire Meirowitz, an award-winning author, has served as project manager and copy editor for leading business publications. Natalie and Claire own and run CM Business Writing Services.

Introduction	p. xi
The truth about what makes writing work
Most people aim for the wrong target	p. 1
If you can say it, you can write it	p. 5
Forget yesterday-write for today	p. 9
Planning is the magic ingredient	p. 13
To achieve your goal, look below its surface	p. 17
Cut to the chase: Put the bottom line on top	p. 21
"Me"-focused messages fail	p. 25
People are not the same: Write for differences	p. 29
Tone makes-or breaks-your message	p. 33
Knowing your inside story is the key	p. 37
Forget outlines-organize your thinking	p. 41
How to organize is a personal choice	p. 45
Every message you send has a psychological impact	p. 49
Effective messages lead with strength	p. 53
To succeed, cover your ground and remember "the ask"	p. 57
Your goal and audience determine the best way to communicate	p. 61
The truth about self-editing
The best writers don't write; they rewrite	p. 65
Rhythm and transitions make writing move	p. 69
Less can be a whole lot more	p. 73
Passive thinking and jargon undermine clarity	p. 77
You don't need grammar drills to spot your writing problems	p. 81
The truth about successful e-mail
Use e-mail to communicate in the fast lane-powerfully	p. 85
Good subject lines say, "Open sesame"	p. 89
Know your e-mail do's and don'ts	p. 93
Writing good progress reports is worth your time	p. 97
The truth about letters
Letters: They live! And you need them	p. 101
Letters build relationships	p. 105
Cover letters matter, big time	p. 109
The truth about reports and proposals
Good reports generate action	p. 113
Organizing complex projects isn't that hard	p. 117
Well-crafted proposals win	p. 121
The letter format lets you shortcut proposals	p. 125
Root grant applications in "mission"-yours and the funder's	p. 129
The truth about Web sites
Writing is the missing factor in your competitors' Web sites	p. 133
Web sites built on keywords and content build traffic	p. 137
A home page must crystallize who you are	p. 141
The truth about new media
Blogging and social media are powerful business tools	p. 145
To blog for yourself, be yourself, but carefully	p. 149
Good business blogging is edgy	p. 153
Tweeting and texting: the ultimate self-edit challenge	p. 157
E-letters focus marketing and reinforce branding	p. 161
Good PowerPoint is more than pretty faces: It starts with writing	p. 165
The truth about writing to self-market
Strong résumés focus on accomplishments, not responsibilities	p. 169
Fliers are easy all-purpose promotional tools	p. 173
It pays to think PR and send news releases	p. 177
Writing articles boosts your career	p. 181
The virtual world offers self-publishing power	p. 185
The truth about tricks of the trade
Good headlines help your writing work-a lot	p. 189
Skillful interviewing is a major (but unrecognized) business asset	p. 193
Readers are global: Try not to confuse them	p. 197
Clarity is next to godliness	p. 201
You can fix your own grammar goofs	p. 205
References
Creating a style sheet
Resources
Table of Contents provided by Ingram. All Rights Reserved.

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The Truth About the New Rules of Business Writing

Summary

Author Biography

Table of Contents

Supplemental Materials