Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen

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Unleashing the Power of Digital Signage: Content Strategies for the 5th Screen by Kelsen; Keith, 9780240813028
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  • ISBN: 9780240813028 | 0240813022
  • Cover: Nonspecific Binding
  • Copyright: 1/20/2010
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Implement a successful content strategy that optimizes the return on message performance of your digital signage program. Understand the relative merits of the three different digital signage network opportunities including point of sale (POS), point of transit (POT), and point of wait (POW); what the message attributes for each are, how to measure the programs effectiveness, and how to strike a balance that uses these effectively along side the other advertising program elements. The companion Web site features real-world implementations and video blog programming that includes interviews with industry notables. Develop a strategy and methodology for creating cross platform content including mobile. Employ a return on message control that measures 7 key index factors to optimize digital signage results. Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work.

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