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Marketing Demystified

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Marketing Demystified by Anselmo, Donna, 9780071713917
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  • ISBN: 9780071713917 | 0071713913
  • Cover: Paperback
  • Copyright: 8/16/2010
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The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management,and more. EnterMarketing DeMystified. Addressing every step of the process in plain English, it helps youmaster all the tools at your disposal to cultivate strong brand awareness, maximize profits, and build lasting customer loyalty. Featuring realworld examples, end-of-chapter quizzes, and a final exam,Marketing DeMystifiedis the fuel you need to power up your marketing machine and start producing results.This fast and easy guide covers: Marketing's four Ps . . . plus threeplanning, positioning, and people Tactics for organizing a research-driven campaign Strategies for leading a marketing team Techniques for branding from the inside out Case studies of marketing successes and failuresSimple enough for a novice or student, but challenging enough for a veteran marketing manager,Marketing DeMystifiedis the most thorough and simple shortcut todecoding key marketing concepts and principles.

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