Breakpoints How to Shift Your Business to the Next Level

Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable growth. You'll learn the 7 Mistakes Business Owners Make, and identify the choices, behaviours and practices that are keeping your business in a holding pattern. Practical formulas, frameworks, strategies and tools get you started right away on refocusing and reprioritising, and taking back your life. Coverage includes both hard and soft topics that business owners frequently struggle to master, along with expert insight on execution and what lies beyond success. Written simply and directly, without jargon or acronyms, this no-nonsense guide is designed to be easy to read and easy to apply so you can get back to work quickly, inspired with a whole new outlook and equipped with practical tools to improve your business. Written in a style that is both conversational and entertaining, author Dr Mike Ashby offers numerous anecdotes and analogies drawn from working with hundreds of business owners.

Owning a business can be exciting and terrifying at the same time. There's too much to do, and all accountability leads to you. If you've gotten hung up in the day-to-day running of your business, this book helps you regain sight of the big picture and get back on track to success.

• Learn what's holding you back from business success
• Adopt the tools and practices that end the stalemate and get things done
• Find clarity and focus, and reconnect with your business
• Leverage your strengths to achieve personal and business growth

Business owners need to be well-versed in both strategy and execution. If you feel like you and your business have reached a plateau, Breakpoints will reignite the spark that drives business success.

DR MIKE ASHBY is the Founder and Director of The Breakthrough Company. He is a sought after business speaker, industry thought leader and adviser who has run development programs for business owners for over 10 years. His vast experience and his authentic voice make him one of Australasia's foremost authorities to business owners.

Acknowledgements xiii

Introduction xv

Part I: The seven mistakes 1

1 Thinking small and under-marketing 3

2 Settling for less and working too hard 15

3 Complexicating, spending too much time In and not enough On, and knowing but not doing 27

Part II: Breakpoint — Get a life 43

4 Physical energy 47

5 Mental wealth 59

Part III: Breakpoint — Get free 71

6 Freedom 75

7 Allocation 97

Breakpoints

Part IV: Breakpoint — Get clear 113

8 Aspiration 117

9 Your Most Important Goals 137

10 Leverage plans 149

Part V: Breakpoint — Get help 185

11 People plan 189

12 The work of team 215

13 Governance 223

Part VI: Mastery — a bigger game 233

14 Mastery defined 235

Last words 247

Index 251

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.