Three Essential Analytical Techniques for the Behavioral Marketing Researcher
, by Iacobucci, Dawn; Popvich, Deidre L.; Bakamitsos, Georgios A.; Posavac, Steven S.; Kardes, Frank R.Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781601989130 | 160198913X
- Cover: Paperback
- Copyright: 12/30/2015