Setting Up a Successful Jewellery Business

An updated edition of the best-selling handbook, this all-encompassing guide for jewellery entrepreneurs of all levels covers key lessons for setting up, running and growing a jewellery business.

From the college graduate looking to set up a workshop, to the established maker ready to expand their business, Setting up a Successful Jewellery Business equips creative jewellers with the essential knowledge and tools to operate a professional jewellery business.

Encouraging individuals to define their business objectives and strategy for the future, the guide deals with topics including:
· presenting your brand;
· protecting your designs;
· how much to charge for your work;
· selling to shops, galleries and individuals;
· creating your website and driving traffic to it;
· managing your time and finances plus other essential business skills.

Updated with two new chapters, an expanded section on social media and a revised appendix, this is an indispensable jeweller's companion that provides the resources to take your business forward.

Acknowledgements
Introduction

1. Getting Started
2. Pricing Your Jewellery
3. Selling Your Jewellery
4. Managing Your Stock
5. Your Website
6. Presentation is Everything
7. Essential Business Skills
8. Planning for Growth

Sample Documents
Notes on Overseas Packaging, Shipping and Customs
Useful Companies and Websites
Further Reading
Index

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.