The Dynamics of Advertising

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The Dynamics of Advertising by Botterill,Jackie, 9789058230850
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  • ISBN: 9789058230850 | 9058230856
  • Cover: Nonspecific Binding
  • Copyright: 11/1/2000

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(Gorgon and Breach) A text for students and marketing professionals, outlining a social science perspective on advertising. The three main goals of the text are to review the literature of studies in this area, present the results of a major research project conducted by the authors, and to develop a method for the psycho-social study of all forms of communications. Softcover.
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