Emotion Marketing: The Hallmark Way of Winning Customers for Life

, by ;
Emotion Marketing: The Hallmark Way of Winning Customers for Life by Robinette, Scott; Brand, Claire, 9780071364140
Write a Review
Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
  • ISBN: 9780071364140 | 0071364145
  • Cover: Hardcover
  • Copyright: 1/20/2001

  • Buy Used

    Usually Ships in 2-4 Business Days

    $30.87

  • Buy New

    This is a hard-to-find title. We are making every effort to obtain this item, but do not guarantee stock.

    $40.33

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capturethe customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: How emotion works to cement customer loyalty The 3 Emotional E'sEquity, Experience, and EnergyScott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Loading Icon

Please wait while the item is added to your bag...
Continue Shopping Button
Checkout Button
Loading Icon
Continue Shopping Button