Rule of Thumb: A Guide to Sustainability for Small Business
, by Browning, Dr. BeverlyNote: Supplemental materials are not guaranteed with Rental or Used book purchases.
- ISBN: 9781608080533 | 1608080536
- Cover: Paperback
- Copyright: 3/1/2012
Real world and commonly understood examples and experiences help the reader identify strengths which underscore a healthy marketing business plan and mistakes to avoid. Rules of Thumb throughout create easy to remember and apply fundamental principles and guideposts along the marketing journey.