Media Economics : Theory and Practice

, by Alexander, Alison; Owers, James; Carveth, Rodney A.; Hollifield, C. Ann

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ISBN: 9781410609687 | 1410609685
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Copyright: 12/13/2003

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This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec

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Preface
Economic Value and Structure
An Introduction to Media Economics Theory and Practice
Economics and Media Regulation
Structure and Change: A Communications Industry Overview
The Economics of International Media
Industries and Practices
The Economics of the Daily Newspaper Industry
The Economics of Books and Magazines
The Broadcast Television Networks
The Economics of the Cable Industry
The Economics of Hollywood: Money and Media
The Economics of the Contemporary Radio Industry
The Economics of the Recording Industry
The Economics of the Advertising Industry
The Economics of Online Media
Table of Contents provided by Publisher. All Rights Reserved.

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Media Economics : Theory and Practice

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Table of Contents

Supplemental Materials