The Visibility Mindset How Asian American Leaders Create Opportunities and Push Past Barriers

Explore the challenges faced by Asian professionals and how to overcome them.

A SOUTHERN CALIFORNIA BOOK FESTIVAL AWARD WINNER
A NEW ENGLAND BOOK FESTIVAL AWARD WINNER
A PINNACLE BOOK AWARD WINNER

"A must-read if you're ready to unlock your full potential!"
—Tiffany Pham, Founder and CEO, Mogul

Find your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues.

The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.

Bernice M. Chao is an award-winning creative and is as dedicated to the advertising craft as she is to giving back to the community around her. As one of the few female Asian American creative leaders in the United States, Bernice is helping shape the AAPI community as the co-founder of the non-profit Asians in Advertising, a global community advocating for AAPI. Bernice is a professor, mentor, and is a regular speaker for Asian American advocacy, women in advertising, and personal branding. Bernice has been featured in Forbes, ADWEEK, SXSW, and has hosted 9 sold-out TEDx events. Bernice lives with her husband and two children in Los Angeles, California.

Jessalin Lam is the co-founder of Asians in Advertising, a global non-profit for Asians focused on community, opportunities for career growth and showcasing Asian talent. She is a DEI Champion, lifelong learner, and mentor with combined experience across learning and development, diversity and inclusion, marketing, and consulting. Jessalin has been part of 3AF NextGen Leaders to launch their annual mentorship program. Jessalin has been recognized as the 2022 Asian Hustle Network Top 50 Unsung Heroes, 2021 Nancy Hill Award Recipient, 2018 Ad Club of NY Women Fellowship, and 2016 ADCOLOR Futures. Jessalin lives with her husband and daughter in Monroe, New York.

Introduction 1

Part I Improving Yourself 9

Chapter 1 Finding Your Own Voice 11

Chapter 2 Knowing Your Worth 33

Chapter 3 Building Your Personal Brand 47

Chapter 4 Creating Your Own Career Path 63

Chapter 5 Finding Your Optimal Work-Life Balance 77

Chapter 6 Prioritizing Your Mental Health 93

Part II Working with Others 109

Chapter 7 Addressing Microaggressions 111

Chapter 8 Maximizing the Power of Networking 127

Chapter 9 Becoming an Effective Leader and Manager 145

Chapter 10 Optimizing the Magic of Mentorship 159

Part III Redefining the Future of the Workplace 171

Chapter 11 Leveraging Allyship 173

Chapter 12 Integrating Diversity, Equity, and Inclusion into Learning and Development 187

Conclusion 199

Notes 203

Index 213

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