The Creative Nudge Simple Steps to Help You

Creative thinking is something everyone can do. It's a way of looking at the world afresh, doing new things in new ways, taking risks. With The Creative Nudge, use "nudge theory" to unleash your innate originality. A new behavioral science that reveals how small actions can have big impacts on our thinking, nudge theory powers this book. Using simple behavior changes, retrain your brain and live a more creative and rewarding life.

Mick Mahoney, a highly awarded advertising creative, has won accolades for campaigns on brands such as Johnnie Walker and Stella Artois. His strategic partner, Kevin Chesters, has led creative strategy at Ogilvy, Saatchi & Saatchi and Wieden & Kennedy.

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The Creative Nudge Simple Steps to Help You Think Differently

Summary

Author Biography

Supplemental Materials