The Unauthorized Guide To Doing Business the Jamie Oliver Way 10 Secrets of the Irrepressible One-Man Brand

The book will follow a similar format to the other 'Big Shots' titles in the series, but specifically will look to cover:An overview of Jamie's life and career to date An overview of the range of his businesses. Jamie Oliver is more than a celebrity chef. He has used that celebrity to build a formidable portfolio of business ventures. An analysis of the media sea that he is swimming in - this is very much the age of the celebrity chef and in addition to Jamie Oliver himself there are a lot of people who have created very strong personal brands. What makes Jamie Oliver special? In using his personal brand to drive business success, how does he compare to other entrepreneurial TV personalities, such as (fellow chefs) Gordon Ramsay and Delia Smith and other celebrities such as Jeremy Clarkson? How does he compare to the likes of Branson and Anita Roddick - business people with a very strong personal brand?The '10 Secrets' of Jamie Oliver's success are:Build on what you're good at Be yourself but more so Extend the brand Protect your brand Remember the social dimension Go International Become the Face of a supermarket Conquer Adversity Be Controversial Be Bold

Trevor Clawson is a freelance journalist specialising in fast growth businesses, management issues, corporate governance, HR, new media, marketing and technology.
He has contributed to a wide range of publications, including the Guardian, The Sunday Times, Independent and the Mail on Sunday. However, most of his work is for business magazines: he's a regular contributor to Director,?Growing Business, Revolution and Professional Pensions.