Eprofitability

Based on a quarter century of combined applied experience in the realms of interactive development, web marketing, and lead management, eProfitability professes a philosophical, conceptual, and practical foundation that will enable any decision-maker to seize and control the new opportunities offered online. In this book, we illuminate common pitfalls, crucial best practices, and arm you with step-by-step implementation instructions on how to build a powerful and all-encompassing online marketing strategy. After reading this book, you will have the knowledge to create a holistic interactive marketing plan. Think of eProfitability as a #xE2;#xAC;SWhy and How to Succeed Online#xE2;#xAC; guidebook. Regardless of the size of your company, or what products and services you provide, this book provides you with everything you need to flourish in today#xE2;#xAC;"s online marketplace.