Business Power Creating New Wealth from IP

Praise for Business Power Creating: New Wealth from IP Assets "Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation." -Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book." -Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC "Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike." -William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation

Robert Shearer started the National Knowledge & Intellectual Property Management Taskforce to accelerate economic development through technological innovation and create an economic framework to accommodate intellectual property assets in national commerce. The Taskforce was recognized for its leadership through an invitation from the United Nations Statistics Division to conduct a joint research project into the effects of R&D on economic development for application in developed and developing nations. Mr. Shearer is an experienced professional in executive and organizational development and has led many clients to successful solutions using staffing, organizational design, executive continuity, education, and training strategies. He has served as an expert witness in federal court on matters pertaining to organizational behavior and market research. He was a board member of the Superconducting Super Collider, and a part of that successful grassroots $1 billion Texas referendum to finance the winning national proposal to the Department of Energy. He earned an MBA with honors at Southern Methodist University.

Up Front	p. xxv
Foreword	p. xxvii
Acknowledgments	p. xxxiii
Introduction	p. xli
Defining the Stakes	p. 1
Building IP Value in the Corporation	p. 3
IP's Impact on Corporate Global Competitiveness	p. 4
Innovation, Differentiation, and the Avoidance of Commodification	p. 5
One View of the Innovation Process	p. 7
Shifting the IP Paradigm: A Simple Business Model	p. 9
A Value Proposition	p. 14
Shifting the IP Paradigm: Changing Practices and Policies	p. 16
Corporate IP Management in the Global Market	p. 21
The Age of IP	p. 22
IP Management and Reporting Policy at Ford	p. 24
Measuring IP and Why	p. 28
IP and Its Effects on Corporate Research and Development	p. 33
IP Impact on Research	p. 34
Examples of the Unplanned Benefits of Research	p. 36
New Challenges to the Managing Executives	p. 39
Next Steps	p. 41
The Economic Infrastructure, Standards, Regulations, and Capital Markets	p. 45
IP Management's Two Dimensions-Internal and External	p. 46
The IP External Landscape	p. 47
Intangible IP	p. 49
SEC and FASB Initiatives	p. 50
Why Disclosure Is Important to Growth	p. 51
IP Savvy Commands a Premium on Wall Street	p. 52
Measuring Intangibles	p. 52
New Capabilities Requirements	p. 53
IP Influence on the Private Enterprise	p. 55
What Can We Do?	p. 55
Creating the Assets	p. 57
Human Capital: The Forsaken Resource	p. 59
Forsaken Resource	p. 60
Key Skills for Success in the Twenty-First Century	p. 60
The Educational System	p. 63
How to Turn White Space Dark for Fun and Profit	p. 67
"White Spaces"	p. 68
"I Know What I Need-Sort Of"	p. 68
The Ugly Inventing Session	p. 69
Doing It Right-Filling the White Spaces	p. 70
Select a Dedicated Process Champion	p. 71
Preparation	p. 72
Team Selection	p. 74
Focus and Steering	p. 75
Capture the Ideas	p. 75
Evaluating, Filtering, and Grouping	p. 78
Prioritization	p. 79
Memorializing and Documentation	p. 80
Conclusion	p. 82
Capturing the Value of Trade Secrets	p. 85
Trade Secrets	p. 85
Inventory of Potential Trade Secrets	p. 87
Categorization of Potential Trade Secrets	p. 88
Information Classification Systems	p. 89
Access and Tracking Systems	p. 90
Valuation Methods for Trade Secrets	p. 90
Trade Secrets and Sarbanes-Oxley	p. 92
Conclusion	p. 93
New Dynamics of Corporate Management	p. 95
Intellectual Property Drives Corporate Changes to Create New Wealth	p. 97
The Increasing Influence of Intellectual Property (IP)	p. 98
Value Drivers from the External Economic Infrastructure	p. 100
The Changing Role of Corporate IP Leaders	p. 102
New Demands Mean New Internal (Corporate) Functionality	p. 103
The Internal Change Dynamics	p. 104
Implementation Strategies	p. 106
Summary and Implementation Plan	p. 106
Valuing Intellectual Property	p. 111
The Increasing Responsibility of the CFO	p. 112
FASB Requirements	p. 114
Valuation Approaches	p. 114
Valuation Factors	p. 115
Competitive Power through Integrated IP Strategy	p. 119
The Impact of IP on Today's Enterprise	p. 120
Companies Are Increasingly Reliant on Their Intellectual Assets	p. 120
Strategic Context and Alignment	p. 122
Phase 1	p. 122
Phase 2	p. 124
Phase 3	p. 124
Building New Wealth	p. 127
Creating the Patent Portfolio	p. 128
Calibrating the Patent Portfolio	p. 132
Defending the Patent Portfolio	p. 136
Asserting the Patent Portfolio	p. 140
Leveraging the Patent Portfolio	p. 145
Summary	p. 149
Accelerating Wealth Creation through IP Management in the Mid-Market Company	p. 153
The Power of IP in the Emerging and Mid-Market Enterprise	p. 153
Why IP Requires Active Management	p. 155
Structure to Manage the Day-to-Day IP Operations	p. 156
The Intellectual Capital Committee	p. 156
The Intellectual Capital Team	p. 156
Other Considerations	p. 158
Managerial Anecdotes	p. 163
Liability Limitation	p. 164
Innovation Stimuli	p. 164
Senior Management's Role	p. 164
How IP Management Has Impacted Our Business	p. 165
Closing the Loop	p. 166
Intellectual Property's Impact on Corporate Financial Management	p. 169
Combining IP Asset Management with Traditional Tangible Asset Management Standards	p. 170
Shifting Expectations for the Company's Senior IP Executives	p. 170
FASB Demands for Change	p. 171
Wall Street's Demand for Change	p. 174
Getting Ahead of Sarbanes-Oxley's Impact	p. 175
Creating a Financial-IP Map for Data Management and Financial Reporting	p. 176
Integrating IP into Financial Management	p. 178
What IP Does My Company Have?	p. 178
What Is the Value of the IP to Our Company?	p. 180
What Is the Value of the Company's IP to Other Companies?	p. 182
Knowing the Value of the IP Is Not Enough	p. 184
Summary	p. 185
Creating New Wealth	p. 187
Defining Brand and Reputational Value	p. 189
Competitiveness Overview	p. 190
Global Competitiveness	p. 191
Corporate Innovations	p. 193
National and International Infrastructures	p. 194
Communications and Brand Value Analysis	p. 195
Internal Operations to Leverage IP Assets	p. 201
Intangible Value	p. 202
External Infrastructure	p. 203
The Internal Operations	p. 204
Value Extraction Strategies	p. 206
Conclusion	p. 211
Value-Added Litigation	p. 213
Value Added	p. 213
"Best Goods'" Experience	p. 214
Valuing Patent Litigation	p. 216
Calculating the Risks	p. 217
Do We Really Want to Litigate?	p. 220
Conclusion	p. 221
Glossary	p. 223
Index	p. 231
Table of Contents provided by Ingram. All Rights Reserved.

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Business Power Creating New Wealth from IP Assets

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