Catch! A Fishmonger's Guide to Greatness

With the publication of the mega-seller Fish!, the Pike Place Fish Market became famous both for its fascinating work culture and as a striking model for personal and business success. Catch! continues where Fish! left off, taking readers behind the scenes at the market for more life lessons. Written by the fishmongers themselves, the book offers some profound insights into creating powerful life experiences, with examples of how those insights look in action, in the fishmongers' lives. Catch! covers a wide range of concerns - the difference between "being" and "doing," dovetailing the crew's and management's financial and humanitarian goals, sharing the power of language and personal thoughts and opinions, coaching and acknowledgment, and facing - and overcoming - breakdowns. The principles and stories from mongers like Jeremy, who overcame a brain tumor, show readers how to go from the ordinary to the extraordinary in all areas of their lives.

Cyndi Crother is an assistant professor in the Industrial Technology Department at California Polytechnic State University, San Luis Obispo. For the past nine years, she has taught in the areas of quality assurance, corporate training, teambuilding, management presentations, and facilities management. As a student of organizational effectiveness and continuous improvement, Cyndi plans to write more books about different types of extraordinary organizations. She is currently working on two more business books and has started a consulting company called “Guide to Greatness,” working with organizations on change management, leadership development, and systems thinking.

Preface
Acknowledgments
1 A Day in the Life of World Famous Pike Place Fish
Cast of Characters
Catch! of the Day
The Map and the Territory
Review of Chapter 1
2 Ordinary to Great
It’s All over Here
From Human Doers to Human Beings
Path to Greatness
Review of Chapter 2
3 Intention and Commitment
Communicating through Intention
What Is Your Intention?
Results of Your Intention
Review of Chapter 3
4 Opportunities and Transformation
Oh, the Possibilities!
Looking for Opportunities
Invitation to New Opportunities
Review of Chapter 4
5 S haping Your Reality
New Thoughts about Thinking
What You Say Is What You Get
Additional Thoughts about Language
Review of Chapter 5
6 Problems Are a Good Thing
Communicating Problems
How Fast Can You Get Off the Hook?
Problems: Doorways to the Future
Review of Chapter 6
7 Live What Inspires You
Expanding Your Focus beyond Yourself
Generating Greatness
Transformation Begins Now
Review of Chapter 7
Index
About the Authors