The Transformational Leader The Key to Global Competitiveness

Now in paper! The blueprint for instituting change used by America's top CEOs! THE TRANSFORMATIONAL LEADER Lee Iacocca is one. So is GE's Jack Welch. And Unisys's Michael Blumenthal. They're "transformational" leaders- a special breed capable of managing the kind of massive turnaround most U.S. companies will have to undergo in the next decade to stay competitive. But what makes them able to steer their huge organizations down new paths?The Transformational Leader gives senior executives and managers the answers, not by profiling personalities, but by dissecting the process of transformational leadership and giving managers specific ideas for transforming their own companies. Praise for The Transformational Leader . . . "I hope executives everywhere take the time to learn from this valuable book." - Rosabeth Moss Kanter, Harvard Business School author of The Change Masters and When Giants Learn to Dance "Takes its place in the first rank of books on leadership. It is a fascinating,study of business leaders who actually accomplished major transformations. I learned a great deal from it." - John Gardner, founder of Common Cause and former Secretary of HEW

NOEL M. TICHY is a professor at the University of Michigan's Graduate School of Business and the author of several books including Managing Strategic Change.<br> <br> NNE DEVANNA was, until her recent death, Associate Dean of Columbia University's Graduate School of Business and coeditor of The Portable MBA and Strategic Human Resource Management.