The Complete Guide to Writing Successful Fundraising Letters for Your Nonprofit Organization

With more than 1.4 million nonprofit organizations in the United States and an estimated 100 million fundraising letters mailed yearly, you may wonder how to separate yourself. With the techniques in this book, you will ensure that your letter stands out and achieves its goal. There are a wealth of sample letters, examples, writing exercises, and forms ¿ all of which are included on the companion CD-ROM ¿ as well as detailed advice and instructive case studies.