Inspire to Innovate

Significant changes are taking place in Asia which suggest that innovation will be the major engine of future economic growth in the region, particularly in China and India. This book draws upon substantial research and interaction with senior managers in Asia and argues that effective innovation in Asia will require specific ways of managing innovation that will be different from existing models and approaches.

Arnoud de Meyer is Akzo Nobel Fellow in Strategic Management and Professor of Technology Management at INSEAD and Deputy Dean in charge of Administration. Sam Garg is Research Associate at INSEAD.

List of figures, tables and boxes

ix

Preface

x

Innovation in Asia

1

(11)

Race to the top or the bottom?

2

(4)

Innovation: the way forward

6

(2)

What can this book do for you?

8

(4)

What do we already know about innovation management?

12

(16)

What is innovation?

12

(3)

How do you manage innovation?

15

(11)

So what?

26

(2)

What is different about the implementation of innovation management in Asia?

28

(18)

What did we learn from the case files?

28

(7)

Confirming these hypotheses through a large survey

35

(3)

Results from the survey

38

(4)

What do we do with these results?

42

(2)

Conclusion

44

(2)

Creating new organizations in Asia for the new challenges

46

(17)

Unlearning past truths

47

(4)

Making a mental shift

51

(4)

Stimulating creativity

55

(6)

Conclusion

61

(2)

Markets and marketing

63

(18)

Asian companies have to develop strategies to overcome the distance to sophisticated markets

63

(5)

Asian companies may also find sophisticated niche markets in their own back yard

68

(11)

Conclusion

79

(2)

Mobilizing resources

81

(17)

Technical infrastructure

81

(2)

Human resources

83

(9)

Financial infrastructure

92

(4)

Conclusion

96

(2)

Profit management

98

(19)

Illegal imitation

98

(7)

Strategies for change

105

(11)

Conclusion

116

(1)

Overcoming the underdog mentality

117

(14)

The perception in industrialized countries that Asian products are poor quality

118

(3)

Even Asians perceive local products to be inferior

121

(3)

Success in many industries requires activism in setting international standards

124

(3)

Perceptions are created by the media: manage them!

127

(2)

Conclusion

129

(2)

What to do next?

131

(11)

Discovering the hurdles to innovate

132

(1)

Not all managers feel the same about these hurdles

133

(2)

A quick summary of our observations

135

(6)

And now it is up to you

141

(1)

Appendix: List of case studies

142

(1)

Index

143

What is included with this book?

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Summary

Author Biography

Table of Contents

Supplemental Materials