Strategic Technology Management

, by Tesar, George; Ghosh, Sibdas; Anderson, Steven W.; Bramorski, Tom

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ISBN: 9781860943980 | 1860943985
Cover: Paperback
Copyright: 2/1/2004

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This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

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Dedications
Acknowledgments
Introduction	p. 1
Managing the creative process in a cross functional global environment	p. 5
The Windex 1200 : aircraft development	p. 11
Anderson Research Institute : marketing of a new technology	p. 25
Flatplains Robotics International	p. 39
Product concept development in a competitive market place	p. 55
Phytoremediation : a natural solution to environmental contamination	p. 63
Commercialization and survival of innovation	p. 81
Management training issues in engineering-driven companies : the case of UltraHone, Inc	p. 95
The Rover project : a corporate start-up within TechCo	p. 111
Business analysis and market potential	p. 137
Lifeline therapeutics	p. 145
SSI technologies (A)	p. 165
Lifton Hydra Team	p. 185
Eggsercizer : "the world's smallest exercise machine"	p. 215
Getting a product from the laboratory to the market	p. 241
Biosolutions Incorporated : a company in search of financing	p. 249
Todd Baileys & Sharpe (TBS) Incorporated : a company's entry into the overseas HIV-drug market	p. 267
SH a.s. : a company in search of its market options	p. 291
Intuit Proseries (A)	p. 313
Commercialization of new technology	p. 335
New product launch and marketing research findings	p. 343
Borono-198 : new product marketing strategy	p. 353
Technology transfer at Laserservice Incorporated	p. 365
Integration of material	p. 385
List of websites	p. 393
Table of Contents provided by Blackwell. All Rights Reserved.

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Strategic Technology Management

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Table of Contents

Supplemental Materials