Sales and Service for the Wine Professional

Specifically tailored to meet the needs of students of liquor studies, and those employed in the service of drinks, this book covers everything from customer service to corkscrew design. The sommelier (the drinks server in the restaurant) needs to have a comprehensive knowledge of all drinks products, an understanding of their taste characteristics, and the ability and skills necessary for their high quality service. This book provides the theoretical and practical knowledge needed to underpin a successful career in bartending, waitering, and the restaurant business.

Brian K. Julyan is currently Senior Lecturer responsible for the BSc programmes in Hospitality Management at the University of Plymouth. He is Chief Executive and Chief Examiner of the Court of Master Sommeliers worldwide.