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"I enjoyed reading this book so much. The foundation of so many of Ronn's game-changing observations and direction is something we all get: LOGIC. One can conclude, 'I couldn't have thought of that...' or 'That makes sense!'"

Moving People, Shifting Minds The Power of Public Relations	p. 1
Know Your Own Reality (Or, Don't Think Your Shit Doesn't Stink) Play to Your Strengths... Know Thyself (First)	p. 21
Talk Isn't Cheap-It's Undervalued Communication Is the Front Line of Good PR	p. 49
Surprise Party: How PR Can Help Capture New Customers And Why You Should Love Them	p. 79
Authenticity-Your Personal Calling Card Don't Try to Be Something You're Not	p. 99
Getting Out in Front Capturing Media Attention	p. 123
In G-D We Trust, Not the Media The Press Has a Job to Do-You May Not Like It	p. 165
Life Happens: Manage Crises Immediately Problems Ain't Going Away on Their Own, and You Can't Outwork Them	p. 199
Give More to Get More Charity Is Good PR Work	p. 235
In Conclusion: Rules for PR Success	p. 249
About 5W Public Relations	p. 259
Acknowledgments and Respect	p. 261
Index	p. 265
Table of Contents provided by Ingram. All Rights Reserved.

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