Strategic Product Creation Deliver Customer

Features case studies of world-class leaders such as Walt Disney Imagineering,Whirlpool Corporation, Mars, Inc., IBM, and others Covers both short-and long-term strategies, coupled with suggestions for advanced technology

Ronald L.Kerber, Ph.D. is the former executivevice president and CTO of Whirlpool Corporation. He is a leadingconsultant with the Department of Defense.

Timothy M. Laseter, Ph.D. serves on the facultyof the Darden Graduate School of Business Administration at the Universityof Virginia.

Product creation leadership : delivering business results	p. 3
Product idea generation : sensing customer needs and market opportunities	p. 19
Technology capabilities : separating invention and execution	p. 47
Product creation process design : leveraging discipline and judgment	p. 71
The competitive product portfolio : integrating process and product architecture	p. 109
People and project management : inspiring and leading the workforce	p. 135
Innovation partnerships : connecting the extended enterprise	p. 165
Walt Disney imagineering : stories of the impossible	p. 193
Mars Incorporated : consumer-driven innovation	p. 213
Whirlpool Corporation : building a global product creation capability	p. 235
United Technologies Corporation : discipline and balance in innovation	p. 259
IBM : leveraging customer focus, research, and collaboration	p. 279
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Strategic Product Creation Deliver Customer Satisfaction from Every Level of Your Company

Summary

Author Biography

Table of Contents

Supplemental Materials