The Dichotomy Heuristic in Choice: How Contrast Makes Decisions Easier

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The Dichotomy Heuristic in Choice: How Contrast Makes Decisions Easier by Krishen, Anjala; Nakamoto, Kent; Herr, Paul M., 9783836441032
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  • ISBN: 9783836441032 | 3836441039
  • Cover: Paperback
  • Copyright: 4/30/2008

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