To Vary or Not? the Effects of Ad Variation on the Web

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To Vary or Not? the Effects of Ad Variation on the Web by Lee, Sang Yeal, 9780977356799
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  • ISBN: 9780977356799 | 0977356795
  • Cover: Hardcover
  • Copyright: 8/30/2006

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This book, written by two leading Ph.D. researchers in the field, is the first study of how advertising frequency and variation impact consumer attitudes online.
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